Figma’s Bold IPO Move: $70M Bitcoin ETF Bet and the Future of Corporate Crypto Strategy

Figma’s IPO: When Design Meets Digital Gold
As someone who’s spent years analyzing blockchain balance sheets, even I raised an eyebrow when Figma’s S-1 filing revealed their $69.53 million position in Bitwise Bitcoin ETF (BITB)—a 26% gain on their initial $55 million bet. In the legacy finance world, this would be like Picasso suddenly investing in pickaxes during the gold rush.
The Adobe Saga & Regulatory Chess Game
Remember when regulators blocked Adobe’s $20 billion acquisition? That forced Figma to pivot harder than a startup at Y Combinator demo day. Now trading as NYSE: FIG, their IPO represents more than escape velocity from acquisition limbo—it’s a statement about corporate sovereignty. With Dylan Field retaining 75% voting power through special shares, this feels less like going public and more like launching a DAO with better haircuts.
By the numbers:
- Q1 2025 revenue: $228M (+46% YoY)
- Current cash equivalents: $1.07B (4% in BTC)
- Valuation sweet spot: Between $12.5B (2024 buyback) and Adobe’s rejected offer
Bitcoin as Treasury Asset: The New Tech Playbook
Figma isn’t just dipping toes—they’re cannonballing into crypto. Their BITB holdings now represent:
- A non-trivial 4% of liquid assets
- A growing trend among tech firms (see: MicroStrategy’s $14B BTC hoard)
- Clever hedging against fiat inflation for global SaaS revenue
What fascinates me as a tokenomics designer? They’re doing this while maintaining $30 million USDC reserves—the ultimate “have your cake and HODL it too” strategy.
AI, Acquisitions, and the Road Ahead
While Wall Street fixates on the bitcoin angle, real juice lies in Figma’s 18-project venture portfolio and promised M&A spree. As they allocate fresh IPO capital, watch for:
- Vertical integration tools (RIP Sketch)
- AI-powered design copilots
- More crypto-native product features (Web3 plugin marketplace anyone?)
The takeaway? This isn’t your grandma’s design software company—it’s a case study in how next-gen tech firms are rewriting corporate finance rules.
ZKProofLover
Hot comment (5)

Thiết kế không chỉ là màu sắc
Figma bỗng nhiên biến thành ‘ông trùm crypto’ với vụ cá cược $70M vào Bitcoin ETF! Cứ tưởng chỉ giỏi phối màu, ai ngờ còn biết chơi lớn với tiền số.
4% tài sản = 100% chất chơi Nhìn con số 26% lợi nhuận mà thèm. Người ta đầu tư vào cổ phiếu công nghệ, Figma đầu tư vào… pickaxe (theo nghĩa bóng) giữa cơn sốt vàng!
Các bạn designer giờ có lý do chính đáng để đòi lương bằng BTC rồi nhé! 😆

فيجما تثبت أن التصميم ليس مجرد رسومات!
من كان يظن أن شركة تصميم ستضع 70 مليون دولار في البيتكوين؟ هذا كأن تطلب شاي النعناع في ستاربكس! 🤯
الأرقام تتحدث:
- أرباح 26% على استثمارهم الأولي
- 4% من أصولهم السائلة الآن في العملات الرقمية
بين أدوبي والبيتكوين
بعد أن منعهم المنظمون من البيع لأدوبي، قرروا اللعب بالكبار. هل هذه خطوة ذكية أم مجرد موضة؟ أنا شخصياً أرى أنها عبقرية مالية!
السؤال الأهم: متى ستبدأ الشركات السعودية تحذو حذوهم؟ 💼💰
#استثمار #بيتكوين #فيجما

Figma chơi lớn với 70 triệu đô la Bitcoin
Ai ngờ một công ty thiết kế lại trở thành cao thủ đầu tư crypto! Với khoản đầu tư $70M vào Bitcoin ETF, Figma không chỉ vẽ UI/UX mà còn vẽ luôn chiến lược tài chính thời 4.0.
Từ bị Adobe từ chối đến ôm Bitcoin
Khi Adobe nói ‘không’ với thương vụ $20 tỷ, Figma quay sang ôm Bitcoin như ôm bùa hộ mệnh. Giờ thì IPO thành công, Dylan Field vừa làm CEO vừa như một ‘cá voi’ crypto thứ thiệt!
Các công ty công nghệ giờ đây không chỉ cạnh tranh bằng sản phẩm, mà còn bằng… ví tiền điện tử của họ nữa. Bạn nghĩ sao về chiến lược này? Comment cùng bàn luận nhé!

디자인 회사가 비트코인에 700억 투자하다니?!
피그마 IPO 소식을 보다가 눈앞이 아찔했어요. 디자인 툴로 유명한 회사가 비트코인 ETF에 700억 원(70M$)을 박았다니… 이건 뭐 금융공학 석사인 저도 ‘와 대박’ 소리가 나오네요.
‘도대체 무슨 생각이냐?’라고 물으면,
- 1분기 매출 2,280억 원(+46%!)
- 현금보유액 1조 원 중 4%를 비트코인으로
- 마이크로스트래티지 따라하기 중
진짜 웃긴 건 3천만 달러 USDC도 보유 중이라는 거. ‘비트코인은 먹고 USD는 떼운다’ 작전인가요? 🤣
디자인툴로 시작해 금융테크 기업으로 변신 중인 피그마… 다음엔 어떤 깜짝 카드를 꺼낼지 기대됩니다! 여러분은 이 전략 어떻게 생각하세요?

Дизайн + Крипто = 💰
Figma зробила те, що багатьом і на думку не спадало – вклала $70M у Bitcoin ETF! Це як якщо б ваш дизайнер раптом став фінансовим гуру.
Деталі:
- 26% прибутку за короткий час – не погано для “дизайнерської” інвестиції!
- 4% активів у BTC? Мабуть, хочуть, щоб їхні макети були не лише красивими, а й дорогими.
Що далі? Може, плагіни для Figma, які самі генерують NFT? 😏
Як вам такий хід від Figma? Пишіть у коментах!
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